From humble beginnings in 1996, when Inland Trading Company (ITC) shipped six cases of wine to Singapore, ITC became one of the first suppliers of wine to the Burj al Arab hotel (seven stars), in Dubai. Now Marita and Greg Corra enjoy the success of their hard work and look to continue to grow their business.
ITC exports Australian, New Zealand, Austrian and South African wines from premi¬um and highly respected vineyards. Personally chosen by ITC the ‘boutique’ wines are consist¬ently ranked amongst the highest in the world. Currently stocking more than 350 wines ITC can offer variety and quality to their customers around the world.
Ignoring the largest market in the world, USA, ITC chose to focus on markets that of¬fered a real opportunity to establish a sustain¬able supply even in the event of an economic downturn such as being experienced today. This has resulted in established and profitable dis¬tribution and sales to Thailand, Singapore, the Middle East, China, South Korea, Canada and the United Kingdom.
Many of the markets ITC operates in would be too small for ITC suppliers to consider individually. However by putting the wines to¬gether with others, using the experience and ex¬pertise of ITC their wines are price competitive, and they have access to many more markets than they could envisage.
Their operations like their approach to busi¬ness, has been kept simple. This has resulted in a head office in Wamboin, NSW, warehouse in Adelaide, SA, marketing manager in Queensland and agents around the world. Like the selection of wines ITC has been careful and thorough in selecting those that work for and with them.
ITC confidently claims the range of wines in their Adelaide warehouse is unmatched in Australia and they have the logistical capacity to move large quantities very quickly. ITC’s capac¬ity to deliver quickly provides it with a competi¬tive advantage which has been enhanced by a door-to-door air freight delivery with Singapore Airlines.
In addition to Dubai their most significant achievement is exporting to all provinces in Canada, where the liquor market is controlled by the government. Understanding the nuances of the markets has been the key to success. To begin operations in Canada required many vis¬its to overcome numerous obstacles to imports such as labelling requirements and resistance by the government buyers to take any risks.
Today Canada is ITC’s biggest market. This has taken 10 years to achieve, so persistence is vital.
Marita Corra, Director ITC said, “Customer satisfaction is paramount. Sourcing sufficient high-quality wine to meet clients’ demand is a major challenge. In addition selecting receptive markets and establishing sound and lasting re¬lationships, while taking time and effort, has reaped rewards. Nothing happens overnight.”
ITC is a private company that is totally export focused. Inland Trading Company was inducted into the ACT Exporters’ Hall of Fame in 2007.