The US Government procures approxi¬mately $350 billion worth of goods and services annually,” says Alexander Berger, Business Development Associate for the Australian Trade Commission with the US Manufacturing and Infrastructure team.
“Now is the time to catch up on your home¬work and build relationships” says Alex. “Spend time meeting potential partners, honing your ‘elevator pitch’, understanding the regulatory en¬vironment and exploring your options in terms of market entry and distribution options.”
Know your competitive advantage over US suppliers. US buyers are time poor and bombarded with marketing collateral and sales pitches. To increase your chances of getting no¬ticed, keep the message concise and diversify the channels you use to deliver it.
The ACT Exporters’ Network was pleased to welcome Alex to Canberra back in mid November. Based in the Embassy of Australia in Washington, Alex is responsible for assisting Australian businesses working within the US public sector.
“The US is still a very strong market and will continue to require the same level of commit¬ment and investment as any other market,” said Alex. The current downturn is a good opportu¬nity to spend time ‘Americanizing’ your business.
Small steps in establishing connections with the US market could include Americanising your website and marketing collateral, establish¬ing a US mailing address, getting an American email address (without the .au) and US phone number.
The current downturn is not an excuse to ease off your export activities. It’s an oppor¬tunity to conduct research and re-assess your pricing strategy. Effective buyer follow-up is es¬sential. When US companies are open for busi¬ness they will almost certainly look to those Australian companies who understand buyers’ concerns and who have displayed persistence and assertiveness during the tough times.
The US is still open for business
The US Government procures approxi¬mately $350 billion worth of goods and services annually,” says Alexander Berger, Business Development Associate for the Australian Trade Commission with the US Manufacturing and Infrastructure team.
“Now is the time to catch up on your home¬work and build relationships” says Alex. “Spend time meeting potential partners, honing your ‘elevator pitch’, understanding the regulatory en¬vironment and exploring your options in terms of market entry and distribution options.”
Know your competitive advantage over US suppliers. US buyers are time poor and bombarded with marketing collateral and sales pitches. To increase your chances of getting no¬ticed, keep the message concise and diversify the channels you use to deliver it.
The ACT Exporters’ Network was pleased to welcome Alex to Canberra back in mid November. Based in the Embassy of Australia in Washington, Alex is responsible for assisting Australian businesses working within the US public sector.
“The US is still a very strong market and will continue to require the same level of commit¬ment and investment as any other market,” said Alex. The current downturn is a good opportu¬nity to spend time ‘Americanizing’ your business.
Small steps in establishing connections with the US market could include Americanising your website and marketing collateral, establish¬ing a US mailing address, getting an American email address (without the .au) and US phone number.
The current downturn is not an excuse to ease off your export activities. It’s an oppor¬tunity to conduct research and re-assess your pricing strategy. Effective buyer follow-up is es¬sential. When US companies are open for busi¬ness they will almost certainly look to those Australian companies who understand buyers’ concerns and who have displayed persistence and assertiveness during the tough times.