Austrade Webinar: Opportunities in the Chinese Wine Industry

Chinese wine production is growing rapidly supported by Chinese government industry incentives and demand from Chinese consumers. In addition to higher production there is an increasing demand for higher quality wines. As a result, Chinese winegrowers and producers are seeking to improve their vineyard management and winemaking techniques.

Join Austrade for a free webinar and learn about the opportunities that are available for Australian exporters. Also hear case studies from Australian companies who will provide advice on challenges and pitfalls in this market.  To register for this event click here.

In line with this webinar, Austrade is organising a Wine Tech Mission to China. This is an ideal event to showcase your expertise in wine technology and discover opportunities for your business in China’s rapidly growing wine industry. The tour includes attendance at Vinitech, a key industry event, and visits to two wine producing areas in China. Applications close on 20 May, for more information or to apply click here.

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