ACT Exporters Winning Business in Africa

An increasing number of ACT exporters are now talking of sub-Saharan Africa as a land of opportunity.

Sentinel, an ACT-based environmental consulting company that specialises in the design, implementation and operation of remote monitoring systems has been servicing the mining industry in Africa since 2000. 

“Our experience working in Africa has been terrific.  Whilst demanding and challenging, our work in Africa has been fulfilling, educational and profitable” says Rod Sandison, Managing Director Sentinel.

Australian mining investment in Africa is massive and by some estimates worth more than $20 billion. Sentinel, are just one of hundreds of Australian service companies who have entered the African market to provide to provide logistical and technical support to the mining sector.

Sentinel’s longevity in Africa has much to do with the enormous short-fall in the supply of educated and experienced personnel willing to operate in harsh and security challenged countries in Africa.

“Throughout the past ten years, Sentinel has worked to develop the skills base of its local African workers as well as developing partnerships with in-country professionals” says Rod.

Significant oil discoveries recently in Ghana and Uganda mean these countries are likely to show exceptionally high growth rates and present enormous opportunities for ACT companies like Sentinel in the future.

Education & Training is another area where the ACT has much to offer Africa.  The Centre for Customs & Excise Studies at the University of Canberra operates in a number of countries in East and Southern Africa. 

“All our activities in Africa are run in collaboration with African partners who understand the local culture, have extensive professional networks and have the ability to tailor our products and services to meet the specific requirements of the African market” says Professor David Widdowson, CEO, Centre for Customs & Excise Studies.

Across the African continent there is a growing appreciation of the benefits of education and an acknowledgement that domestic institutions alone cannot meet the insatiable demand for knowledge and specialist training.

Despite the many challenges that exist to doing business in Africa, ACT companies remain fairly optimistic about growth in Africa.  

ACT firm Corcon, produces environmentally sustainable formwork for the use in the construction of low-cost housing.  Corcon are currently investigating joint venture deals in Ethiopia and the Sudan to supply low-cost and environmentally sustainable housing on behalf of the local governments.

“To be sustainable in Africa in the long-term, businesses need to have a competitive advantage.  We are competing against cheaper Chinese, Indian and Middle East products and its vital we remain competitive and offer a superior alternative product” says Andy Stodulka, Managing Director, Corcon.

In 2006 Windlab Systems, a global wind energy development company were looking to break into new markets beyond Australia and New Zealand.  South Africa emerged as a market that had huge potential growth in the green energy industry but at the time, the wind energy market in South Africa was completely under developed.

Windlab worked with a South African partner who was invaluable in helping the company to navigate the South African regulatory environment for renewables.  “The risk we’ve borne in opening up the South African market is that these regulations have taken a while to be developed by government” said Dr Nathan Steggel, President – North America, Windlab Developments.

Windlab together with their South African partners are well poised to fully develop a number of large wind farms in South Africa over the coming years.

Africa is a largely untapped market for Australia firms and the potential for partnerships is enormous.  For ACT businesses looking to explore opportunities on the African continent, South Africa with its global focus, strategic geographical location and world class infrastructure presents a highly competitive investment location and a stepping stone into opportunities in the broader African region.

Tips for ACT businesses looking to explore opportunities in Africa

  • Consider partnering with a local business.  “Look to complement your Australian-based capabilities with local knowledge of the African market” says Professor David Widdowson, Centre for Customs & Excise Studies.
  • Stay in local guesthouses.  “They are much friendlier and the service is better than in most hotels.  Importantly it’ll save you money” says Dr Nathan Steggel, Windlab Systems.
  • Don’t believe all you read in the media or hear from aid organisations.  South Africa is an emerging market underpinned by an abundant supply of natural resources, well developed financial, legal, communications, energy and transport sectors and modern infrastructure, enhanced in recent times by new and improved infrastructure to support the hosting of the 2010 World Cup. 
  • As will all new markets it is important businesses conduct thorough market research and not to underestimate the local competition.  Even the biggest companies have struggled in South Africa because they failed to undertake detailed market analysis. 

 For more information contact Ms Cathy Atkins, Australia-Africa Tradelinks & Networks on cathyatkins@australiaafricatradelinks.com.au or Chris Horsburgh, ACT & Region Manager, Austrade at chris.horsburgh@austrade.gov.au

The ACT Exporters’ Network is proudly sponsored by the ACT Government, Canberra Business Council, the Centre for Customs & Excise Studies and AusIndustry.

Posted in News | Tagged , , , , , , , , , | Leave a comment

CEA Technologies President awarded 2009/10 Australian Export Hero Award

CEA Technologies President David Gaul has been recognised by the Australian Institute of Export (AIEX) as a national champion of Australia’s export community, receiving the prestigious 2009/10 Australian Export Hero Award.

“Canberra Business Council nominated Mr Gaul for the Australian Export Hero Award which recognises individuals who have made an outstanding contribution to building Australia’s position and performance in international trade” says Chris Faulks, CEO, Canberra Business Council.

David, together with his business partner Ian Croser, built CEA Technologies from a small two-person consultancy in 1983 into a company which employs over 260 staff, turning over in excess of $50 million per annum.    

The Council was thrilled to hear that David’s nomination had been successful.  David is represented on several management boards and continues to work tirelessly behind the scenes to support ACT and surrounding region business growth and to encourage the exploration of international markets” Chris Faulks said.

David joins the likes of Wolf Blass AM, Ambassador for Wolf Blass Wines International, John Conomos AO, former Executive Chairman of Toyota Australia and Peter Beattie, Queensland’s Trade Commissioner to the Americas, becoming only the third Export Hero from the ACT.  The other ACT Export Heroes are the Hon Tim Fischer in 2001 and Canberra’s own Brand Hoff, founder of Tower Software in 2006.

David single-handedly drove CEA Technologies export business right from the company’s inception in 1983 and was entirely instrumental in setting up CEA Technologies Inc, CEA Technologies’ US presence.

But beyond CEA, David became the first President of the ACT Exporters’ Network in 2003.  “He was extremely active in this role, constantly meeting with business and government representatives to further the export goals of ACT and surrounding region exporters across all industry sectors and at varying levels of export capabilities” says Brooke Anderson, Manager, ACT Exporters’ Network. 

David continues to play a pivotal role in developing an export culture within CEA Technologies, local start up businesses and in the Territory generally.  David’s experience has been invaluable in guiding companies like Seeing Machines through the global product development stage. 

The Governor General, Her Excellency Ms Quentin Bryce AC and His Excellency Mr Michael Bryce AM AE will present David Gaul and five other individuals with the 2009/2010 Australian Export Hero Award at an Induction Ceremony at Government House at 5pm on 30 April 2010.

For more information on the Australian Export Heroes Award or the 2010 ACT Chief Minister’s Export Awards please contact Brooke Anderson on 0400 090 452 or at brooke.anderson@canberrabusinesscouncil.com.au

Posted in News | Tagged , , , , , , , , | Leave a comment

Intelledox Expands Footprint into Asia

Leading Australian software developer, Intelledox Pty Ltd today announced the launch of Intelledox Asia Pte Ltd.

The new Singapore operation will be the base for aggressive expansion plans across the Asia region, and will target public and private sector organisations seeking to exploit the benefits delivered by the Intelledox intelligent document-lifecycle management solution.

The Singapore expansion follows in the wake of the recent highly successful deployment of the Intelledox solution, at Tradelink Electronic Commerce Limited, in Hong Kong. Newly appointed Vice President Asia, BK Heng has joined the Intelledox team and will spearhead the Asian operation. Prior to Intelledox, BK was the Asian Regional Director for FAST Search and Transfer, where he re-established the company branding and built the Asia operation from ground zero.

“We are very pleased to welcome such a high calibre individual to the Intelledox team”, said Intelledox Chairman Peter Kazacos. “BK Heng has a proven track record of success in building successful enterprises, and he brings boundless enthusiasm to his new role. We look forward to having him firmly establish Intelledox within the Asian region”, he said.

BK Heng held the position of Regional director at FAST Search and Transfer for over 4.5 years, and the company was acquired by Microsoft for US1.2 billion dollars in 2008. “Intelledox will be the “must-have” layer within every enterprise IT framework”, said BK Heng, Vice President Intelledox Asia Pte Ltd.

“Intelledox offers an impressive value proposition to any organisation wanting to exploit context aware technology, and it is the ideal post-GFC software solution to vastly improve productivity, reduce costs, and build the enterprise bottom line”, he said.

About Intelledox

In partnership with its customers and partners, Intelledox implements business software solutions that improve stakeholder communications, responsiveness and accuracy, while reducing IT costs.

Founded in 1991, Intelledox has successfully delivered high quality enterprise software solutions to the market both in Australia and overseas.

The company is the developer and provider of Intelledox software – a leader in the emerging market of automated document creation – as well as the Capabiliti Learning Management System (LMS). Products delivered by Intelledox Pty Ltd are designed to Open Systems standards, reducing the burden on both users and IT.

Posted in News | Tagged , , , , | Leave a comment

World Customs Organisation recognises CCES courses

On 26 January 2010 the Secretary-General of the World Customs Organization, Mr Kunio Mikuriya, together with a large cross-section of the customs community, celebrated International Customs Day at WCO headquarters in Brussels.  During an historic ceremony, Mr Mikuriya awarded Certificates of Recognition to three universities whose academic programs comply fully with the WCO international standards for the Customs profession.  This is the first time that such recognition has been given to any educational institution by the WCO.

Of the nine academic programs that were recognised, six have been developed by the Centre for Customs and Excise Studies at the University of Canberra (CCES).  The CEO of CCES, Professor David Widdowson is the President of the International Network of Customs Universities and a leading member of the WCO PICARD (Partnership in Academic Research and Development) Advisory Group.  He has been working closely with the WCO for the past five years to raise the academic standing of the Customs profession, and the Certificate of Recognition is a clear endorsement of his team’s commitment to this objective, and to the quality of the customs-specific programs offered by CCES.

Posted in News | Leave a comment

Last Chance to Benchmark Your International Business

How do your global plans stack up against other Australian businesses? How has the global economic downturn changed the trends and outlook for exporting and investing offshore over the last 12 months? Which offshore destinations are you targeting and why?

EFIC’s annual Global Readiness index (GRi) researches the current destinations for exporters and offshore investors, their motivations, and the barriers they face in an increasingly globalised world.

Now in its third year, this unique Australian study will provide Australian business and government with a comprehensive picture of the opportunities and challenges on the path to participating in today’s global supply chains.

The online survey closes on March 31 and takes around 10 minutes to complete. All respondents will receive a customised benchmark report and a discounted subscription offer from EFIC’s GRi media partner, BRW magazine.

Click here to benchmark your business today.

Posted in News | Tagged , , , | Leave a comment

Canberran recognised as Australian Export Hero

As we all know many people outside Canberra still think of the capital as a Government town. What they do not appreciate is that we have a dynamic business community many of which have taken on the world and won.

One of our success stories is CEA Technologies founded in 1983 by David Gaul and his business partner Ian Croser; then a small defence consultancy business in Canberra; now a world renowned provider of high technology systems to defence forces around the world. 

It is David’s outstanding contribution to building the Territory’s position and performance in international trade over the last 30 years which has been recognised by the Australian Institute of Export (AIEX)’s through the prestigious Australian Export Hero Award.

Having left the relative security of a career in the Australian Navy, David was determined to establish an Australian owned and operated company that produced cutting edge radar and communications technology that was as good, if not better than that being imported from overseas.

At the time of establishing the business there was statistically less than a 5% chance of success for fledgling advanced technology businesses, especially one that had plans to compete on the world stage with multinationals such as Raytheon, General Dynamics and Boeing.

Despite the initial hardships, CEA underwent an amazing transformation, from a small two person consultancy to employing over 260 staff, turning over in excess of $50 million per annum.   

The Australian Export Hero Award recognises David’s vision, passion and hard work in building a modern export enterprise and in helping to further develop a uniquely Australian export culture.

On behalf of the ACT Exporters’ Network, including its sponsors, the ACT Government, Canberra Business Council, the Centre for Customs & Excise Studies and AusIndustry, we congratulate David on winning this prestigious award.

Posted in News | Tagged , , , , , , | Leave a comment

Launch of the 2010 ACT Chief Minister’s Export Awards Program

As Canberra Business Council begins its preparations for the launch of the 2010 ACT Chief Minister’s Awards Program on 27 April 2010 it is timely for ACT and surrounding region businesses to start thinking about their current export activities.

As General Manager of Recruitment Systems, an ICT software company based in Canberra I have always seen real value in the recognition and profile that awards programs such as the ACT Chief Minister’s Export Awards offer local exporting businesses.

Given the importance of exporting to the Australian economy, the objective of the Awards program is primarily showcase the ACT and Region’s top exporters. For Recruitment Systems, the Awards play an important role in increasing our profile and credibility overseas, particularly in the more than ten overseas markets we do business in.

For 2009 ACT Chief Minister’s Exporter of the Year Sentinel, an environmental monitoring solutions firm, it has been a long and challenging road to exporting success. Last year was an extremely successful year for Sentinel. In addition to receiving the coveted ACT Chief Minister’s Exporter of the Year Award, Sentinel placed 28th in BRW’s Fast 100 Companies for 2009.

“Through entering the ACT Chief Minister’s Export Awards we are able to track our firm’s development and reemphasise our credentials as a robust, financially sound and well managed small to medium enterprise” says Rod Sandison, Managing Director, Sentinel.

In addition to tracking its progress, Sentinel has found the Awards Program delivers the recognition for its staff and that extra bit of motivation required to continue expanding into new markets. “Winning the ACT Chief Minister’s Exporter of the Year Award and advancing as a National Finalist to the Australian Export Awards sends a clear message to our customers that we are serious about our business and that we will be there for the long term no matter what our size” says Rod Sandison.

I would strongly urge ACT & Surrounding Region exporters to consider entering the Awards. The process in itself provides the opportunity for reflection of your business processes. In Sentinel’s case, the Award has brought recognition for their staff and that extra motivation effort required to continue to demonstrate excellence in entering and succeeding in new markets.

Applications open in late April and will close in late July 2010. The ACT Chief Minister’s Export Awards Presentation Luncheon will be held on 8 September 2010. If you are interested in learning more about the Awards Program and eligibility criteria please email michael.cliff@cliffassoc.com.au or cathy.atkins@optusnet.com.au.

The 2010 ACT Chief Minister’s Export Awards are managed and presented by Canberra Business Council on the behalf of the ACT Government.

Posted in News | Tagged , , , , , , , , , | Leave a comment

The ASEAN-Australia-New Zealand Free Trade Agreement to start on 1 January 2010. What you should be doing now!

Author: Andrew Hudson, Partner at Hunt & Hunt

Although it has been the subject of some media coverage, we are pleased to provide the following reminder as to the commencement of the ASEAN-Australia-New Zealand Free Trade Agreement (“AANZFTA”) on 1 January 2010.

The AANZFTA establishes the ”ASEAN-Australia-New Zealand Free Trade Area” and confers a number of advantages on both importers and exporters dealing with those countries.

While there is a significant degree of information available through the websites of both DFAT and the Australian Customs and Border Protection Service, that information is general in nature and needs to be specifically adopted for those importing, exporting or providing services to those traders. There are also a number of traps to be avoided and a number of steps which should now be taken to ensure that parties secure the benefits of the AANZFTA as at 1 January 2010. Clearly, we would be delighted to assist your company with those arrangements. However, some issues to consider are as follows.

  • You need to make sure that the AANZFTA has commenced in relation to the countries with which you or your clients are trading. Not all countries have passed enabling legislation to enable the AANZFTA to commence on 1 January 2010. At the moment, AANZFTA is to commence for Australia, New Zealand, Brunei, Myanmar (Burma), Singapore, Vietnam and Malaysia.
  • You should be aware of tariff reductions and other concessions for both imports and exports made available under the AANZFTA. Not all tariffs for goods go to zero immediately on commencement of the AANZFTA. In particular, there remains some “phasing” of import tariffs in ASEAN countries.
  • If you or your clients already trade under the benefit of the Singapore and Australia Free Trade Agreement or the Thailand and Australia Free Trade Agreement or use tariff preferences relating to developing and less developed countries, then parties can still use those arrangements rather than the AANZFTA. It would be worth checking the costs and benefits in changing over to the benefits under the AANZFTA.
  • The Rules of Origin to apply to goods to qualify under the AANZFTA will be determined by the tariff classifications for those goods and the contents of those goods. Clarifying the application of the AANZFTA will be relatively simple for some goods but may be more complicated for other goods, particularly where there are specific process requirements or where the goods include items from “non-originating countries” (ie countries which are not parties to the AANZFTA).
  • Australian exporters will need to apply for and hold Certificates of Origin that their goods qualify under the AANZFTA. To do so will require registration with one of the two authorities in Australia who have been currently authorised to issue such Certificates of Origin (being AiG and ACCI). The importer of those goods will need to hold that Certificate of Origin to claim preferential status at the point of making the Import Declaration.
  • Australian importers will need to hold correct Certificates of Origin issued by ASEAN authorities at the time of making their Import Declarations to claim preferential treatment under the AANZFTA for goods where their FOB value exceeds $1,000. This may be difficult given that only certain Government authorities in ASEAN countries will be authorised to issue such Certificates of Origin. It is important that Certificates of Origin are held at the time of making the Import Declaration as there are only limited provisions for refunds for goods for which AANZFTA status is claimed after the time of making the Import Declaration.
  • There are potential penalties associated with an incorrect claim of preferential status under the AANZFTA. These will apply in addition to denial of preferential status and the requirement to repay any duty underpaid based on incorrect claims of preference.
  • Parties will need to be careful in considering their supply chain for goods from the ASEAN region. For example, if goods qualify for preferential treatment under the AANZFTA, but those goods are then shipped via China or Hong Kong and packing or other work is done in those non-ASEAN countries, then the goods could lose their preferential status.
  • Necessary records must be kept for at least three years (and five in the case of Australian traders). There are extensive verification provisions for Customs authorities under AANZFTA to ensure claims of preference are made correctly.

As always, there are benefits as well as risks with any new commercial arrangements. Proper due diligence and planning need to be undertaken. We are ready to assist with these matters and look forward to being of assistance to you and your clients to secure the benefit of the preferential arrangements under the AANZFTA at the earliest opportunity.

Posted in News | Tagged , , , , , , , | Leave a comment

A Tale of Two Economies

I recently had the privilege to travel with the Chief Minister and a group of local ACT companies, on a business mission to the United Arab Emirates (UAE) and the United Kingdom (UK). The mission centered on Dubai and Abu Dhabi in the UAE and London in the UK, both markets are of particular interest to ACT businesses due to their strong focus on services and both are major entry points for multiplier markets in the EU and Middle East.

However this is where the similarity ends. While not quite to the extremes as described by Dickens, and it is always dangerous to over-simplify any analysis, the UAE and UK are currently operating in vastly different circumstances. The UAE is an economy based upon the energy sector. Initially oil and increasingly natural gas the UAE has assured income as long as the Western World continues its passion for the internal combustion engine.

Certainly the UAE is experiencing the GFC. Twelve months ago, getting a taxi in Dubai and then avoiding the inevitable traffic jam was nigh-on impossible. This year with the economic downturn (combined it must be said with the introduction of a new metro rail system) my taxi travel was both fast and efficient. Kym Hewett, Austrade’s Senior Trade Commissioner in Dubai characterised it as in the boom times the commentators were writing in Trillions of dollars, now they are talking in billions. I understand that one project on the drawing board is a fast train linking the Gulf States with Saudi Arabia, Syria and Turkey and on into Europe.

For some companies on the mission, the major highlight of the UAE component included the GITEX IT and Electronics Trade Show. Over the course of five days over 133,000 people attended this show an increase on 2008. While the numbers of people from Dubai may have been down on usual this was more than made up by the number of visitors from other countries in the region. As an indication of this, the company I currently manage was able to negotiate agreements in three new markets—Oman, Bahrain and Kuwait. We also took enquiries from Afghanistan, Saudi Arabia and Iran.

On the other hand the UK is feeling the impact of the GFC far more acutely. In a briefing we received from the Commonwealth Bank’s representatives in London, they stressed that the UK has the highest debt levels in the western world, which means that consumer spending is very much subdued. As a result relationships are taking a longer time to develop, local presence and support is important, and any non-resident company must be able to demonstrate that they are in the UK for the long term.

Like the UAE, Government spending is important and the British Government is certainly leading the world in supporting a number of new environmental initiatives. The Mission benefitted from being able to inspect first‑hand the sustainable electric transport initiatives being developed in London, and meeting with the UK’s National Housing Federation to compare strategies for addressing affordable housing and initiatives to assist low- and moderate-income purchasers. Concepts, ideas and proposals from both of these initiatives can be seen in recent ACT Government announcements.

Therefore what can we make of this whirlwind tour of two economies. Firstly, the Middle East offers significant opportunities to ACT firms. These opportunities are not just limited to Dubai but beyond into other Emirates and beyond that into other Gulf States. The UK is certainly not travelling as well as it did a few years ago. However for companies prepared to make the long-term investment in the market there are opportunities particularly in new technologies.

Can I suggest that if you are interested in talking more about either of these markets then contact Chris Horsbrough from Austrade, Dita Hunt from the Chief Ministers Department or any one of the following companies who I am sure would be more than happy to speak about their experiences:

  • Academy of Interactive Entertainment;
  • CIC Group;
  • Canberra Institute of Technology;
  • eWay;
  • John Walker Crime Trends Analysis;
  • Poacher’s Pantry;
  • QuintessenceLabs;
  • Recruitment Systems; and
  • The Wise Academy.

 

Finally can I express my personal appreciation to the Chief Minister, his team at Business and Industry Development, Chris Horsbrough and the team at Austrade in Dubai, Abu Dhabi and London for supporting ACT Exporters and putting together such an interesting and engaging business development mission.

Posted in News | Leave a comment

Upcoming ACT Ministerial Trade Mission to the UK and UAE

Congratulations to the ten ACT businesses who have been selected to participate in the ACT Government’s Ministerial Trade Mission to the United Kingdom and United Arab Emirates from 18-30  October 2009.

The following nine ACT companies, including ACT Exporters’ Network members, Recruitment Systems and the Wise Academy will be joining the ACT Chief Minister for the ten day trade mission.

CIC Security Technology
Canberra Institute of Technology
Academy of Interactive Entertainment
Invisabeam
Quintessence Labs
Recruitment Systems
John Walker Crime Trends
Poacher’s Pantry
The Wise Academy

The companies have been selected to participate based on their export readiness and the suitability of their service or product offering for the UK and UAE markets.

“The trade mission format is not about achieving immediate sales but rather building and developing new markets and customers.” says the ACT Chief Minister, Jon Stanhope

Marita Corra, Director, Inland Trading Co (Aust) Pty Ltd has visited the Middle East several times in pursuit of driving the company’s sales growth within the many five star hotels in Dubai and Abu Dhabi. 

Inland Trading exports Australian, New Zealand and South African wines from premium and highly respected vineyards to smaller and more complex international markets. 

According to Marita it is a great time for ACT businesses to explore opportunities in the Middle East.  “The business growth particularly in the United Arab Emirates is jaw dropping and there are lots of little business niches just waiting to be filled” says Marita.

Marita’s top five tips for ACT companies considering the UAE as a potential market are

1.Do your research – It is essential that you read up on or have some knowledge of the local business regulations and protocol.

2.Visit the market -  It is highly recommended that the business plan market visits to see just what it is like is highly recommended, as you can see the opportunities – just waiting for someone to step in and offer a product / service.  Please note that if you are intending to go over to the UAE to explore and develop business opportunities, consider sending the most senior person i.e. the Managing Director or CEO.  It will give your company more credibility and you get directed to the appropriate people.  It will help to avoid unnecessary time wasting.
  
3.Prepare for the heat – Consider your type of clothing, intake of refreshments and the locations of your business meetings.

4.Disposable incomes – The average incomes in the Middle East tend to be very high.  This translates into strong purchasing power. 

5.Global community – There are many foreigners living and working in the UAE so bear in mind that you are not just catering for the Emirates but to a very global community.

Posted in Uncategorized | Tagged , , , , , , , , , , , , , , , , , , | Leave a comment
  • Become a member

    ACT Exporters Network LogoEnjoy the benefits of being an ACT Exporters Network Member.
    Find out more...
  • Subscribe to our news

    ACT Exporters Network LogoSubscribe for the latest ACT Exporter's Network News.
    Find out more...
  • Thank you to our sponsors

    ACT Government
    AusIndustry
    Centre for Customs and Excise